Selected Work
Turning complex healthcare topics into clear stories
Developed thought leadership, press releases, executive bylines, articles, case studies, and campaign content across healthcare policy, health technology, prior authorization, and revenue cycle management. I own the messaging and written content, and for most of these assets I also develop the visual concept and design.
Press release: strategy, copy, and design
Pickups
Building a visual and editorial system for social
Developed and executed social strategy while creating the graphics, copy, and visual storytelling used across campaigns, product messaging, and brand content. The work below was created in-house, from concept and messaging through design and publishing.
Product campaign creative
Data-led social creative
Campaign and brand creative
YoY
Turning competitive research into product positioning
Led go-to-market strategy for two product initiatives, including competitive analysis across six platforms and research to inform positioning and messaging. Recommendations were adopted by leadership and used to shape launch strategy.
Building practical AI workflows for marketing
Built recurring AI-assisted workflows that turn scattered market information into usable inputs for marketing planning. The goal was not to automate the creative process, but to make research and ideation faster and more consistent.
Monthly competitor briefing that synthesizes market activity to support research, messaging, and product launch preparation.
Weekly workflow combining industry news, existing careviso content, and competitor activity to surface relevant content opportunities.
Content production from recording to distribution
Managed end-to-end podcast production across 50+ episodes, including content planning, audio and video editing, promotional assets, and multi-platform distribution.
Produced
Esports & Gaming Coverage at DBLTAP
Wrote and published esports and gaming content at Minute Media's DBLTAP under tight deadlines, covering breaking news and trending stories while adapting tone and structure for digital-first audiences.
5x Organic Traffic Growth
Managed website and SEO initiatives with an external agency and development partners, improving organic visibility through content, on-page optimization, keyword strategy, and ongoing measurement.
Traffic
